Is having more choices always better? In the year 2000, two researchers (Sheena Iyengar and Mark R. Lepper) did an experiment to find out. The results are very surprising!







Note: The English in the top right panel says “equals less satisfaction, too.” Sorry it is hard to read!
Was this manga helpful/entertaining? If so, please click the button below. It will help with my ranking 🙂
ためになった・面白かったと思った方は、下のボタンをポチっとしてください!

にほんブログ村

Want to learn more about the study in video form? One of the researchers, Sheena Iyengar, has a video out called “Jam Study”:
She also wrote a book called The Art of Choosing.
日本語版は「選択の科学」だよ⸜(๑’ᵕ’๑)⸝
References:
1. Sheena S. Iyengar and Mark R. Lepper 2000, UW Faculty Web Server, accessed 15 January 2021, <chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf>
2. Barry Schwartz 2006, Harvard Business Review, accessed 15 January 2021, <https://hbr.org/2006/06/more-isnt-always-better>
3. BehavioralEconomics.com 2021, BehavioralEconomics.com, accessed 15 January 2021, <https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/choice-overload/>
4. Drake Baer 2015, Business Insider, accessed 15 January 2021, <https://www.businessinsider.com/barack-obama-mark-zuckerberg-wear-the-same-outfit-2015-4>